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The world of hyper-casual gaming has grown at an astounding rate in recent years. Instantly playable and designed to engage with simplistic, satisfying mechanics; hyper-casual gaming is one of the most dynamic and fast moving app industries.
Aug 31, 2022
Continued growth in mobile gaming in APAC is promising for app marketers. We examine recent trends and offer strategies to grow your app in the region.
Aug 22, 2022
Hyper casual games has the highest ATT opt-in rate of any vertical at 39%. Let’s get into the key takeaways for mobile marketers in all verticals.
Feb 8, 2022
Storms' Shn Juay and Adjust's Ekaterina Sabirova discuss current trends in the ever-evolving hyper casual gaming landscape at the HG Conference 2022
Jul 2, 2021
Learn how non-gaming apps can leverage gamification to optimize their KPIs and create a more satisfying user experience.
Jan 22, 2021
Learn how to increase engagement and retention while providing a positive user experience with reward video ads.
Aug 17, 2020
With the wild success of hyper casual developers, the Financial Times published an insightful article profiling their unique model
Aug 10, 2020
Idle games, also known as clicker games, continue to progress even while the user isn’t active. Learn everything you need to know about idle games with our guide.
Jul 6, 2020
Learn everything you need to know about mobile video ads with our guide
Jun 10, 2020
Adjust has partnered with Unity to create a report that benchmarks hyper casual performance both pre- and post-install, while also giving marketers new to the genre a primer on what the apps are all a...
Apr 17, 2020
Learn the different mechanics hyper-casual games offer and how they can be monetized with this guide.
Oct 7, 2019
In this guide, we outline what user acquisition means for mobile games and share best practices.
Jul 16, 2019
Johannes Heinze, Co-Founder of Berlin-based mobile games developer Popcore, knows a thing or two about hyper-casual games. Catch up here with his Mobile Spree 2019 talk.
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