Hyper-Casual Gaming

Continued growth in mobile gaming in APAC is promising for app marketers. We examine recent trends and offer strategies to grow your app in the region.

Hyper casual games has the highest ATT opt-in rate of any vertical at 39%. Let’s get into the key takeaways for mobile marketers in all verticals.

Storms' Shn Juay and Adjust's Ekaterina Sabirova discuss current trends in the ever-evolving hyper casual gaming landscape at the HG Conference 2022

Learn how non-gaming apps can leverage gamification to optimize their KPIs and create a more satisfying user experience.

Learn how to increase engagement and retention while providing a positive user experience with reward video ads.

With the wild success of hyper casual developers, the Financial Times published an insightful article profiling their unique model

Idle games, also known as clicker games, continue to progress even while the user isn’t active. Learn everything you need to know about idle games with our guide.

Learn everything you need to know about mobile video ads with our guide

Adjust has partnered with Unity to create a report that benchmarks hyper casual performance both pre- and post-install, while also giving marketers new to the genre a primer on what the apps are all a...

Learn the different mechanics hyper-casual games offer and how they can be monetized with this guide.

In this guide, we outline what user acquisition means for mobile games and share best practices.

Johannes Heinze, Co-Founder of Berlin-based mobile games developer Popcore, knows a thing or two about hyper-casual games. Catch up here with his Mobile Spree 2019 talk.