iOS 14.5+

Privacy changes on iOS 14/iOS 14.5+ have reshaped the mobile ecosystem and catapulted us into a new era centered on data privacy. There has subsequently been a significant shift in how mobile marketers are measuring iOS campaign success, working with SKADNetwork, and unlocking the power of a robust conversion value strategy. Adjust is here to make sure you are up to date on each new iOS update, from iOS 14.5 itself through to iOS 16.1 and beyond.

Blog Topics iOS 14.5+

May 10, 2023

Switching from SKAN 3 to SKAN 4: Insights for iOS advertisers

Answering common questions on moving from SKAN 3 to SKAN 4, including how you can most effectively leverage and test SKAN 4’s new features for campaign insight.

Feb 24, 2023

How to fully leverage SKAN 4’s coarse values, measurement windows, postbacks, and lockWindow

Let’s dig into SKAN 4’s new features to determine how mobile marketers can most strategically extract the information needed to boost iOS campaign performance.

Feb 15, 2023

Conversion Hub’s Smart setup: Your path to iOS success

Smart setup empowers you with a tailored-to-app, vertical focused conversion value setup, positioning you to drive strategic growth on iOS and grow your SKAN expertise.

Feb 13, 2023

Conversion Hub’s Advanced setup: Taking SKAN power-users to the next level

Learn how Advanced setup empowers SKAN-savvy marketers to build intricate, complex iOS strategies via efficient, limitless, and complex conversion value mapping.

Dec 08, 2022

Adjust iOS experts on the 4.0 milestones of SKAN 4.0

Our iOS experts break down SKAdNetwork 4.0’s new features and answer questions app marketers have on iOS measurement, SKAN 4 and Adjust.

Nov 22, 2022

Unlocking the strategic potential of SKAdNetwork 4.0’s new postbacks

Ahead of industry-wide adoption SKAN 4 adoption, get familiar and strategically prepared to fully leverage its features, including the new three-postback system.

Nov 19, 2022

Adjust introduces our SKAN 4-ready SDK to the market

Prepare for industry-wide SKAN 4 adoption with Adjust’s updated SDK and get our tips for strategic first-steps to empower SKAN 4 success in 2023.

Oct 27, 2022

SKAdNetwork 4.0 has launched: Here’s everything you need to know

Dive into SKAN 4.0, unpack its features and opportunities, learn what’s changed, what to expect, and how to take your next strategic steps for success on iOS.

Sep 26, 2022

Conversion Hub: Adjust's all-in-one solution for smart, easy, & effective conversion value mapping

Made for mobile marketers, Conversion Hub leverages machine learning to recommend app-specific conversion values that empower success on iOS and SKAdNetwork.

Sep 21, 2022

Calculating LTV post-IDFA: Solving the need for predictive analytics

Learn how Adjust is solving for predictive LTV on iOS 14.5+ by working successfully with aggregated SKAdNetwork data and machine learning.

Sep 08, 2022

Apple’s ‘Far Out’ event, iPhone 14, iOS 16, and more

We take a look at the announcements and information from Apple’s live ‘Far Out’ event on September 7, 2022 and analyze everything mobile marketers need to know.

Sep 02, 2022

User trust and the ATT opt-in: A/B testing best practices for iOS 14.5+

We dig into user views on data privacy and how you can drive your ATT opt-in rates up with A/B testing, industry best practices, and clear communication.