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Solutions for growth post-IDFA
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Make data-driven decisions with confidence with our solutions for iOS 14.
Privacy changes on iOS 14 are reshaping the mobile ecosystem and how to measure app marketing success. Adjust is here to make sure your app business is set up for growth after iOS 14
Oct 5, 2021
Changes to UA on iOS 14.5+ have made the UA manager more important than ever for apps businesses seeking user growth.
Sep 20, 2021
While not as game-changing as iOS 14, Apple’s newly released iOS 15 comes with a slew of updates that marketers, developers and advertisers should keep in mind.
Sep 15, 2021
For developers with more than one app in their suite, utilizing the IDFV for cross- promotion enables leveraging high value users across a publisher account
Aug 31, 2021
The changes to user acquisition data and email tracking on iOS 14.5+ make providing a coherent customer experience more challenging—and retention even more important
Aug 20, 2021
App developers on iOS 15 will be able to opt-in to receive winning install validation postbacks directly — creating more transparency and data ownership.
Jul 22, 2021
While only 1% of apps monetize with subscriptions, over 90% of mobile consumer spend comes from subscription apps. With so much revenue at stake, it’s vital to have a post-IDFA plan.
Jul 8, 2021
While having less deterministic data to rely on post IDFA has made data-driven decision making more difficult - there are sound strategies you can rely on to make the most of the data you have and to ...
Jun 23, 2021
The first 24 hours are the most important when working with Apple’s SKAdNetwork, and how you set up your conversion value strategy is the key to successfully acquiring high LTV users.
Jun 10, 2021
We are actively working with partners to help our clients achieve success in a post-IDFA world by prioritizing these integrations.
May 26, 2021
We dig into AppLovin owned studio data to provide a snapshot into the impacts and repercussions of iOS 14.5
May 7, 2021
With fewer user sharing their IDFA, making sure you know all the options for analytics and measurement is vitally important for success
Apr 30, 2021
In this blog we summarise some of the advice for gaming apps. For detailed explanations of these topics, make sure to browse our new guide.
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