iOS 14

While only 1% of apps monetize with subscriptions, over 90% of mobile consumer spend comes from subscription apps. With so much revenue at stake, it’s vital to have a post-IDFA plan.

While having less deterministic data to rely on post IDFA has made data-driven decision making more difficult - there are sound strategies you can rely on to make the most of the data you have and to ...

The first 24 hours are the most important when working with Apple’s SKAdNetwork, and how you set up your conversion value strategy is the key to successfully acquiring high LTV users.

We are actively working with partners to help our clients achieve success in a post-IDFA world by prioritizing these integrations.

We dig into AppLovin owned studio data to provide a snapshot into the impacts and repercussions of iOS 14.5

With fewer user sharing their IDFA, making sure you know all the options for analytics and measurement is vitally important for success

In this blog we summarise some of the advice for gaming apps. For detailed explanations of these topics, make sure to browse our new guide.

Since Apple announced the AppTrackingTransparency framework (ATT) there has been confusion about what is allowed — and what isn’t. We break down the attribution rules.

Apple have announced a date for when the new iOS14 rules will come into effect, here’s how you can make sure you’re set up.

After iOS14 there will be a number of different ways to measure campaign performance. But how do you make sure you don’t get billed for an install twice?

Adjust shares an important SDK update for iOS 14.5

Read here to see how Adjust plans to make marketing in iOS 14 as easy as possible for you with our conversion modeling, SKAdNetwork and ATT solutions.