Privacy changes on iOS 14/iOS 14.5+ have reshaped the mobile ecosystem and catapulted us into a new era centered on data privacy. There has subsequently been a significant shift in how mobile marketers are measuring iOS campaign success, working with SKADNetwork, and unlocking the power of a robust conversion value strategy. Adjust is here to make sure you are up to date on each new iOS update, from iOS 14.5 itself through to iOS 16.1 and beyond.