iOS 14

Changes to UA on iOS 14.5+ have made the UA manager more important than ever for apps businesses seeking user growth.

While not as game-changing as iOS 14, Apple’s newly released iOS 15 comes with a slew of updates that marketers, developers and advertisers should keep in mind.

For developers with more than one app in their suite, utilizing the IDFV for cross- promotion enables leveraging high value users across a publisher account

The changes to user acquisition data and email tracking on iOS 14.5+ make providing a coherent customer experience more challenging—and retention even more important

App developers on iOS 15 will be able to opt-in to receive winning install validation postbacks directly — creating more transparency and data ownership.

While only 1% of apps monetize with subscriptions, over 90% of mobile consumer spend comes from subscription apps. With so much revenue at stake, it’s vital to have a post-IDFA plan.

While having less deterministic data to rely on post IDFA has made data-driven decision making more difficult - there are sound strategies you can rely on to make the most of the data you have and to ...

The first 24 hours are the most important when working with Apple’s SKAdNetwork, and how you set up your conversion value strategy is the key to successfully acquiring high LTV users.

We are actively working with partners to help our clients achieve success in a post-IDFA world by prioritizing these integrations.

We dig into AppLovin owned studio data to provide a snapshot into the impacts and repercussions of iOS 14.5

With fewer user sharing their IDFA, making sure you know all the options for analytics and measurement is vitally important for success

In this blog we summarise some of the advice for gaming apps. For detailed explanations of these topics, make sure to browse our new guide.