iOS 14.5+

Privacy changes on iOS 14/iOS 14.5+ are reshaping the mobile ecosystem and how to measure app marketing success. Adjust is here to make sure your app business is set up for growth on iOS 14.5 and beyond.

Blog Topics iOS 14.5+

Jun 28, 2022

Getting the opt-in: Securing user consent on iOS 14.5+

A high opt-in rate is the first step to success on iOS. Our tips and best practices will help you build a UX approach to drive consent rates up.

Jun 9, 2022

SKAdNetwork 4.0 explained and Adjust’s privacy vision for 2022 and beyond

Adjust CPO, Katie Madding reviews Apple’s 2022 updates to SKAdNetwork and shares Adjust’s vision for our next-generation measurement solutions.

Jun 6, 2022

iOS 16 rollout: Updates for app marketers from WWDC

Adjust reviews the iOS 16 rollout and its effects on app marketers. Discover which APIs and features are included in this release.

May 31, 2022

Why user acquisition managers are more essential than ever post-IDFA

Changes on iOS 14.5+ through iOS 16 have made the UA manager more important than ever for apps businesses seeking strategic & robust user growth with SKAdNetwork.

May 27, 2022

iOS 14.5+: From day one until now

Key changes and developments from iOS 14 to iOS 16, what it means for the mobile marketing industry, and post-IDFA strategies to help you succeed on SKAdNetwork.

Mar 14, 2022

Calculating LTV post-IDFA: Solving the need for predictive analytics

Learn how Adjust is solving for predictive LTV on iOS 14.5+ by working successfully with aggregated SKAdNetwork data and machine learning.

Feb 14, 2022

iOS 14.5+ Back to basics guide

Need to brush up on the basics of Apple’s privacy changes starting with iOS 14.5? We’ve got you covered in this comprehensive guide.

Feb 10, 2022

Leveraging side-by-side device level and SKAdNetwork data in Automate: Adjust’s solution

In light of the challenges posed by merging MMP data with SKAdNetwork, Adjust’s solution leverages side-by-side reporting to ensure accuracy.

Dec 16, 2021

Introduction to conversion values: Adjust’s SKAdNetwork solutions

Conversion values are the key to success with SKAdNetwork. Learn how they work and how to benefit from Adjust’s solutions.

Dec 7, 2021

Paul Müller on iOS 14.5+, neutrality as part of AppLovin, and the Adjust product roadmap

In a Q&A with AdExchanger, Paul discusses iOS 14.5+ changes, Adjust’s neutrality as a measurement provider under AppLovin, and what’s on Adjust’s roadmap.

Oct 25, 2021

iCloud Private Relay: What it means for marketers on iOS 15

Apple’s Private Relay prevents the tracking of iOS users by redirecting network traffic through servers and hiding IP addresses. What does it mean for advertisers?

Sep 20, 2021

iOS 15 rollout: What it means for marketers

While not as game-changing as iOS 14, Apple’s newly released iOS 15 comes with a slew of updates that marketers, developers and advertisers should keep in mind.