iOS 14.5+

Privacy changes on iOS 14/iOS 14.5+ are reshaping the mobile ecosystem and how to measure app marketing success. Adjust is here to make sure your app business is set up for growth on iOS 14.5 and beyond.

Blog Topics iOS 14.5+

Sep 21, 2022

Calculating LTV post-IDFA: Solving the need for predictive analytics

Learn how Adjust is solving for predictive LTV on iOS 14.5+ by working successfully with aggregated SKAdNetwork data and machine learning.

Sep 8, 2022

Apple’s ‘Far Out’ event, iPhone 14, iOS 16, and more

We take a look at the announcements and information from Apple’s live ‘Far Out’ event on September 7, 2022 and analyze everything mobile marketers need to know.

Sep 2, 2022

User trust and the ATT opt-in: A/B testing best practices for iOS 14.5+

We dig into user views on data privacy and how you can drive your ATT opt-in rates up with A/B testing, industry best practices, and clear communication.

Aug 22, 2022

An analysis of hyper casual’s high ATT opt-in rate: Learnings and tips for mobile marketers

Hyper casual games has the highest ATT opt-in rate of any vertical at 39%. Let’s get into the key takeaways for mobile marketers in all verticals.

Aug 15, 2022

Is the loss of a full bit really worth it? The truth on single-source iOS 14.5+ attribution

Combining ATT and SKAN data for all-in-one or single-source reporting is based on estimations and flawed calculations, and comes at the price of a full bit.

Aug 2, 2022

Master measurement on iOS with Adjust and TikTok’s playbook: Success made simple

We’ve teamed up with TikTok, compiled everything you need to know to succeed on iOS 14.5+, and explained how to leverage our solutions to drive sustained growth.

Jul 18, 2022

The design do’s and don’ts for getting the user opt-in on iOS 14.5+

Tips and design best practices for Apple’s ATT and getting the opt-in on iOS 14.5+ and how to ensure your app’s UX is optimized for the highest consent rates.

Jun 28, 2022

Getting the opt-in: Securing user consent on iOS 14.5+

A high opt-in rate is the first step to success on iOS. Our tips and best practices will help you build a UX approach to drive consent rates up.

Jun 9, 2022

SKAdNetwork 4.0 explained and Adjust’s privacy vision for 2022 and beyond

Adjust CPO, Katie Madding reviews Apple’s 2022 updates to SKAdNetwork and shares Adjust’s vision for our next-generation measurement solutions.

Jun 6, 2022

iOS 16 rollout: Updates for app marketers from WWDC

Adjust reviews the iOS 16 rollout and its effects on app marketers. Discover which APIs and features are included in this release.

May 31, 2022

Why user acquisition managers are more essential than ever post-IDFA

Changes on iOS 14.5+ through iOS 16 have made the UA manager more important than ever for apps businesses seeking strategic & robust user growth with SKAdNetwork.

May 27, 2022

iOS 14.5+: From day one until now

Key changes and developments from iOS 14 to iOS 16, what it means for the mobile marketing industry, and post-IDFA strategies to help you succeed on SKAdNetwork.