Opinion

Sometimes we like to talk about what we think. In this section, find out some opinions, straight from the writers, here.

Game designers—first video and now mobile—have traditionally drawn on psychology principles to pinpoint the mix of features and mechanics sure to make gameplay fun and addictive.

Fortnite is the biggest game on the planet. But could it become one of the most influential distributors too?

Acquire your users at a low cost per install (CPI) and then drive them to engage at high levels used to be the business mantra UA managers followed to grow installs and profits.

We spoke to Jacques Frisch, Digital Marketing Director of Glovo about all things mobile, from GDPR to user acquisition, and the role the company plays in a cities’ digital economy.

We recently conducted an investigation into an app we suspected was bypassing the default method of click injections to run an even more sophisticated mobile ad fraud scheme. Here's what we found...

It’s time to talk about the poorly-reported elephant in the room: ad spend.

Picking core technology partners is complicated, isn’t it?

Simon Kendall chats to Moshi Blum about Viber and Mobile Spree. Take a look at our full interview here!

Did you know that Adjust is integrated with over 900 partners? Our chat with Yahoo Gemini is all about how you can utilize your partner integrations to make smart, data-based decisions and get the most out of your campaigns.