Opinion

Sometimes we like to talk about what we think. In this section, find out some opinions, straight from the writers, here.

From improving data quality to providing troubleshooting solutions, integration can significantly enrich your data analysis. With key insights from Mobile Spree 2018, here’s how you can benefit with Adjust.

When you’re leading an app’s advertising and acquisition strategy, you might often be exposed to huge claims about how a new partner can multiply the performance of your campaigns.

Game designers—first video and now mobile—have traditionally drawn on psychology principles to pinpoint the mix of features and mechanics sure to make gameplay fun and addictive.

Fortnite is the biggest game on the planet. But could it become one of the most influential distributors too?

Acquire your users at a low cost per install (CPI) and then drive them to engage at high levels used to be the business mantra UA managers followed to grow installs and profits.

Is there a future for push notifications? With mobile users opting out now more than ever, we invited two guests to join our latest webinar, where we discussed where push belongs in your mobile marketing strategy today.

We spoke to Jacques Frisch, Digital Marketing Director of Glovo about all things mobile, from GDPR to user acquisition, and the role the company plays in a cities’ digital economy.

We recently conducted an investigation into an app we suspected was bypassing the default method of click injections to run an even more sophisticated mobile ad fraud scheme. Here's what we found...

It’s time to talk about the poorly-reported elephant in the room: ad spend.