Perspectives

Changes on iOS 14.5+ through iOS 16 have made the UA manager more important than ever for apps businesses seeking strategic & robust user growth with SKAdNetwork.

NFTs, blockchain games, and the metaverse are hot topics in 2022. Here’s what they mean for marketers and developers on mobile.

Five of our incredible female leaders sat down with us to discuss how they lift up other women in tech, tips of the trade, and the women who’ve inspired their careers.

In part two of our new series, we explain key concepts in digital assets and why mobile is a critical gateway to these assets.

2021 was a landmark year for adoption of cryptocurrencies. In part one of our new series, we examine emerging trends in crypto for mobile.

Google has announced its plans to expand the Privacy Sandbox initiative to Android. Here's what that means for app marketers.

Hear from Adjust experts on their top predictions for mobile in 2022, including CTV, podcasts, shifts in e-commerce and fintech, and more.

In a Q&A with AdExchanger, Paul discusses iOS 14.5+ changes, Adjust’s neutrality as a measurement provider under AppLovin, and what’s on Adjust’s roadmap.

Learn about creative best practices for CTV ads and getting started with CTV ad campaigns.

CTV is changing the way advertisers think about television ad formats and strategies, as the channel’s potential for measurement and attribution grows.

After performing exceptionally well in 2020 due to lockdowns, food delivery apps are continuing to grow in 2021 despite relaxed restrictions.

Adjust is proud to have hosted Arthur Jun of Duolingo for a Fireside Chat at Advertising Week New York 2021. Here are key takeaways.