Perspectives

Hear from Adjust experts on their top predictions for mobile in 2022, including CTV, podcasts, shifts in e-commerce and fintech, and more.

Learn about creative best practices for CTV ads and getting started with CTV ad campaigns.

CTV is changing the way advertisers think about television ad formats and strategies, as the channel’s potential for measurement and attribution grows.

After performing exceptionally well in 2020 due to lockdowns, food delivery apps are continuing to grow in 2021 despite relaxed restrictions.

Adjust is proud to have hosted Arthur Jun of Duolingo for a Fireside Chat at Advertising Week New York 2021. Here are key takeaways.

The growth of travel apps is resuming as borders reopen, with sessions and installs making a huge comeback in 2021

Changes to UA on iOS 14.5+ have made the UA manager more important than ever for apps businesses seeking user growth.

Adjust is thrilled to announce our newly released, interactive report: Partner Benchmarks. Take a behind-the-scenes look at a typical user acquisition lineup.

Lockdowns and restrictions have pushed dating apps to shake up their business models and UX, inspiring the release of video features and other social elements.

While not as game-changing as iOS 14, Apple’s newly released iOS 15 comes with a slew of updates that marketers, developers and advertisers should keep in mind.

CTV is continuing to trend upward as viewing habits shift. Learn how CTV and OTT advertising is growing and the marketing opportunities it presents.

Alongside partners including Klarna, Genesys and Merkle, we teamed up with Adobe in their latest report where we share how deep linking can work as part of a unified retail experience.