Perspectives

Lockdowns and restrictions have pushed dating apps to shake up their business models and UX, inspiring the release of video features and other social elements

While not as game-changing as iOS 14, Apple’s newly released iOS 15 comes with a slew of updates that marketers, developers and advertisers should keep in mind.

CTV is continuing to trend upward as viewing habits shift. Learn how CTV and OTT advertising is growing and the marketing opportunities it presents.

Alongside partners including Klarna, Genesys and Merkle, we teamed up with Adobe in their latest report where we share how deep linking can work as part of a unified retail experience.

At this year’s Game Developers Conference, Adjust’s Lead Product Strategist, Gijsbert Pols, discusses the rise of CTV and predictions for the platform going forward.

While only 1% of apps monetize with subscriptions, over 90% of mobile consumer spend comes from subscription apps. With so much revenue at stake, it’s vital to have a post-IDFA plan.

While having less deterministic data to rely on post IDFA has made data-driven decision making more difficult - there are sound strategies you can rely on to make the most of the data you have and to ...

We join forces with Adobe to look at emerging trends in fintech along with in-app behaviors, patterns and user trends

The first 24 hours are the most important when working with Apple’s SKAdNetwork, and how you set up your conversion value strategy is the key to successfully acquiring high LTV users.

Preparing to launch your app on Google Play or Apple App Store? App Radar outline their top tips and tricks.

Tale About Data’s Lior Barak explains how data analytics teams can get bogged down in creating dashboards for everything — and end up not serving the company as best they can

People are spending more time on their phones than ever before, if you want to learn how to keep them engaged in your video app, click here.