Perspectives

Tale About Data’s Lior Barak explains how data analytics teams can get bogged down in creating dashboards for everything — and end up not serving the company as best they can

People are spending more time on their phones than ever before, if you want to learn how to keep them engaged in your video app, click here.

Since working with Adjust, TextNow can attribute installs in real-time, calculate LTV models, and rely on fraud prevention

In our latest guest post, Remerge explores the value of scale within programmatic - and how advertisers can better understand it

Challenger bank albo saw a 600% increase in conversion rate after switching to Adjust

Founder & CEO of askblu.ai Dominique Busso explains how difficulty tuning is being disrupted by data science and machine learning and how this can be embraced to boost retention

Apple Search Ads is a must-buy for marketers looking to grow their install base and revenue - here’s how Instasize used automation to grow installs by 167%.

Top 40 retailer Migros switched to Adjust for more reliable attribution, more accurate and trustworthy data, and better support

Turkey has progressed into a hybrid working structure post-lockdown, and Adjust’s Ender Özcan explains how the mobile app market was accelerated by COVID-19

With Apple announcing a delay to the implementation of iOS 14 ad tracking guidelines, we break down what this means for marketers

Over the past months Adjust has been hosting Afternoon Tea Talks where mobile marketing experts share their knowledge

Field Marketing and social distancing don’t go hand-in-hand, but the adjust team has adapted to effectively and efficiently work from home