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Tech

Stay ahead of the latest developments in the world of tech and keep up to date with our latest features and functionality updates. Here you can also take a deep dive into how you can make the most of Adjust's services.

LTV forecasting is a uniquely challenging problem for which there are several competing approaches. Find out how to deal with LTV here.

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Feb 27, 2020
LTV forecasts: Testing, validation and error analysis

Deep links are a sure way to optimize UX and increase your conversion rates. Here’s how to do it.

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Feb 21, 2020
Dive into mobile app deep linking

Want to learn how to use SwiftUI? Our latest post with app expert Reinder de Vries pulls back the curtain on SwiftUI to show you how to get started.

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Feb 5, 2020
Get Started With SwiftUI: Apple’s New UI Framework

Mobile game developers will be able to measure in-game ad campaigns and enhance user experiences, by using Adjust with Unity Technologies

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Jan 6, 2020
Adjust becomes first mobile measurement partner in Unity’s Verified Solutions Partner Program

Learn everything you need to know about different types of mobile ad fraud.

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Sep 27, 2019
Types of mobile click fraud: Understanding click spam and click injection

Yevgeny Peres, VP of Growth at ironSource, explains the capabilities and benefits of User-Level Ad Revenue

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Aug 27, 2019
Why User-Level Ad Revenue is a game changer

In this short article, we will cover how Adjust keeps our data secure, and why a closed source SDK is not harder to spoof than an open-source SDK. Learn more.

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Aug 7, 2019
SDK Spoofing, and open vs. closed-source technology

App user acquisition is difficult - with this article you'll find three focus points to look at when starting to optimize your user acquisition campaigns.

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Jul 26, 2019
Forming a user acquisition plan for apps: Three areas of focus

Sometimes, it's good to wade in. Here we review soft launches and how they could improve UA campaigns.

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Jul 24, 2019
Soft launch strategies to boost user acquisition

Lynda Clarizio, former president of Nielsen U.S. Media, has joined Adjust as a board member. Learn more about the news here.

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Jul 9, 2019
Adjust appoints digital media and advertising veteran Lynda Clarizio to its board

What is the true scale of mobile ad fraud? In this month's fraud roundup, we look at why there can be such disparity between reports.

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Jul 2, 2019
Ad Fraud Roundup: How much are fraudsters costing advertisers?

The financing round brings Adjust’s total funding to $250 million

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Jun 12, 2019
Adjust secures one of Europe’s largest funding rounds in 2019 to date