Tech

Stay ahead of the latest developments in the world of tech and keep up to date with our latest features and functionality updates. Here you can also take a deep dive into how you can make the most of Adjust's services.

Blog Topics Tech

Feb 27, 2020

LTV forecasts: Testing, validation and error analysis

LTV forecasting is a uniquely challenging problem for which there are several competing approaches. Find out how to deal with LTV here.

Feb 21, 2020

Dive into mobile app deep linking

Deep links are a sure way to optimize UX and increase your conversion rates. Here’s how to do it.

Feb 5, 2020

Get Started With SwiftUI: Apple’s New UI Framework

Want to learn how to use SwiftUI? Our latest post with app expert Reinder de Vries pulls back the curtain on SwiftUI to show you how to get started.

Jan 6, 2020

Adjust becomes first mobile measurement partner in Unity’s Verified Solutions Partner Program

Mobile game developers will be able to measure in-game ad campaigns and enhance user experiences, by using Adjust with Unity Technologies

Sep 27, 2019

Types of mobile click fraud: Understanding click spam and click injection

Learn everything you need to know about different types of mobile ad fraud.

Aug 27, 2019

Why User-Level Ad Revenue is a game changer

Yevgeny Peres, VP of Growth at ironSource, explains the capabilities and benefits of User-Level Ad Revenue

Aug 7, 2019

SDK Spoofing, and open vs. closed-source technology

In this short article, we will cover how Adjust keeps our data secure, and why a closed source SDK is not harder to spoof than an open-source SDK. Learn more.

Jul 26, 2019

Forming a user acquisition plan for apps: Three areas of focus

App user acquisition is difficult - with this article you'll find three focus points to look at when starting to optimize your user acquisition campaigns.

Jul 24, 2019

Soft launch strategies to boost user acquisition

Sometimes, it's good to wade in. Here we review soft launches and how they could improve UA campaigns.

Jul 9, 2019

Adjust appoints digital media and advertising veteran Lynda Clarizio to its board

Lynda Clarizio, former president of Nielsen U.S. Media, has joined Adjust as a board member. Learn more about the news here.

Jul 2, 2019

Ad Fraud Roundup: How much are fraudsters costing advertisers?

What is the true scale of mobile ad fraud? In this month's fraud roundup, we look at why there can be such disparity between reports.

Jun 12, 2019

Adjust secures one of Europe’s largest funding rounds in 2019 to date

The financing round brings Adjust’s total funding to $250 million