Tech

Today we’re taking a look back at one of our favorite talks from Mobile Spree San Francisco 2017 with the CMO of Gazeus Games, Paula Neves. 99% of Gazeus's revenues come from ads. So how do they make it work? Paula took us inside their marketing tech stack to find out.

There are many terms for it - programmatic advertising, programmatic ad buying, programmatic media buying, or just plain programmatic. What they stand for are the purchase and sale of advertising space by algorithm - in other words, machines buying ads.

What happens when you release a game in the App Store and… it flops? Not much, right? You put your tail between your legs, lick your wounds and soldier on. But what if you’re a gaming giant and your release doesn’t live up to expectations?

What are Instant Apps, and how could they impact the industry? Find out here.

Learn more about TV and advertising attribution with Marius of Adjust, in our latest webinar roundup, here.

Many SaaS companies build out their capabilities on cloud platforms - but not us. We do things the hard way, and there's several reasons for doing so. Find out why in this article, here.

Discover the differences of universal and deep linking, and the issues, and potential solutions of universal linking here.

In this post we look at the value of audience segmentation, retargeting, and the incredible new benefits of Audience Builder.

In the run-up to Mobile Spree 2017 in Berlin we're going through the archives of our best talks from 2016. See them here.