User acquisition

Acquiring new users is essential for apps to succeed. Learn more ways to boost user acquisition with Adjust's blogs, all in one place.

Rewarded video advertising has produced huge benefits for mobile games . With user sessions increasing up to 34% after engaging with a single rewarded ad and 85% video completion rates, the technology is poised to disrupt advertising models in non-gaming verticals on all platforms.

Our Head of Product Marketing, Stephanie Pilon, spoke to Markus Weichselbaum, CEO, and Pokin Yeung, Director of Marketing, about how Tap Slots evaluates the success of its creative assets and how they optimize their user acquisition campaigns together with Adjust and marketing partner Liniad...

We caught up with Tolga Kuzdere, Performance Marketing Lead at Akbank, Turkey’s leading bank, about his experience working with Adjust. Being one of the early adopters of Audience Builder, we were keen to find out how it’s helped them optimize the performance marketing of the products they offer on mobile.

How can mobile marketers get deep links right? And what things should apps avoid doing, and what do they need to be wary of? There are many ways to do deep links well, and many ways to abuse them - so in this article let’s look at the do’s and don’ts of deep linking, and find out how you can get the most out of deep links.

As we’ve made the transition from desktop computers to mobile phones, ridesharing companies have had to adapt. BlaBlaCar is an intercity ride sharing app with over 12M travelers per quarter in 22 countries around the world - here's how they did it.

We designed Audience Builder as a marketing segmentation tool to help apps with retargeting, but our clients have taken ownership of the feature and made it their own. Today we want to show you how they’re using it.

How do you launch an app in a country you’ve never set foot in? There’s a flurry of questions to answer at the outset - which parts of your mobile ad campaign do you localize for a given market? How do you optimize for the App Store? Are there benchmarks you can expect for a given market? We recently spoke with Grégoire Mercier, the CEO of ROI-focused mobile agency Addict Mobile to discuss how to launch apps in Western countries.

We caught up with Rakesh Ramesh, Digital Marketing Director at Careem, the Middle East’s largest taxi service, about his experience working with Adjust. When Rakesh first joined Careem back in 2015 they weren’t tracking any of their mobile activity, and they weren’t heavily investing in mobile marketing at all. Now, with 50 percent of their installs coming through paid channels, mobile tracking and fraud prevention are vital in helping them scale. And with over 500m in funding, there’s no stopping them.

What does effective retargeting entail? Find out with our partner, Criteo, here.