User acquisition

App user acquisition is difficult - with this article you'll find three focus points to look at when starting to optimize your user acquisition campaigns.

Growth needn't be complicated. Find out why with our latest guest post from Amplitude, here.

Sometimes, it's good to wade in. Here we review soft launches and how they could improve UA campaigns.

In our partner webinar with Chartboost and Bidalgo, we looked at acquisition, attribution and Games. Read more here.

Our friends at Leadbolt tell us about hardcore game developers looking to drive installs. Read on to see how they did it.

App optimization is tricky. How do you make sure your app is found in the App Store? Find out here.