User acquisition

Acquiring new users is essential for apps to succeed. Learn more ways to boost user acquisition with Adjust's blogs, all in one place.

How do you launch an app in a country you’ve never set foot in? There’s a flurry of questions to answer at the outset - which parts of your mobile ad campaign do you localize for a given market? How do you optimize for the App Store? Are there benchmarks you can expect for a given market? We recently spoke with Grégoire Mercier, the CEO of ROI-focused mobile agency Addict Mobile to discuss how to launch apps in Western countries.

We caught up with Rakesh Ramesh, Digital Marketing Director at Careem, the Middle East’s largest taxi service, about his experience working with Adjust. When Rakesh first joined Careem back in 2015 they weren’t tracking any of their mobile activity, and they weren’t heavily investing in mobile marketing at all. Now, with 50 percent of their installs coming through paid channels, mobile tracking and fraud prevention are vital in helping them scale. And with over 500m in funding, there’s no stopping them.

What does effective retargeting entail? Find out with our partner, Criteo, here.

Growing app revenue means optimizing for mobile growth at every step of the user behavior funnel. Find out more here.

A winning UA strategy launches you a head above your competitors. Find the best paid acquisition methods here.

The future of mobile advertising? It’s video! Between 2011 and 2016, video ads doubled in volume, and it’s expected that US mobile video ad spend will reach 7bn USD in 2019.

App user acquisition is difficult - with this article you'll find three focus points to look at when starting to optimize your user acquisition campaigns.

Growth needn't be complicated. Find out why with our latest guest post from Amplitude, here.

Sometimes, it's good to wade in. Here we review soft launches and how they could improve UA campaigns.