User Lifecycle

Every user lifecycle is different and analyzing users’ in-app behavior is vital to understanding where your most valuable users are coming from. Making sense of user lifecycles means a clearer understanding of your app performance and can provide a roadmap for improving LTV.

Blog Topics User Lifecycle

Jan 13, 2022

App usage patterns shift dramatically over the festive season

Many key verticals saw immense changes in installs and sessions over Christmas/New Year, with major peaks and troughs for food delivery, music streaming, gaming, and health & fitness.

Nov 2, 2021

Food delivery app boom continues following lockdown-driven growth

After performing exceptionally well in 2020 due to lockdowns, food delivery apps are continuing to grow in 2021 despite relaxed restrictions.

Sep 17, 2021

How to successfully use behavioral segmentation

We look at the value of behavioral segmentation and how you can leverage it to retain users and increase user engagement with your app.

Aug 25, 2021

Adjust + Amplitude: The power of product and marketing data

Adjust and Amplitude’s integration provides cross-channel attribution and product analytics to strengthen your growth marketing effort

Jul 23, 2021

What is user-generated content and how to get the most out of it

With content creation platforms seeing massive growth in 2020, more brands are recognizing the impact that user-generated content has on the marketing landscape.

Jul 22, 2021

How to build a subscription app analytics strategy on iOS 14.5+

While only 1% of apps monetize with subscriptions, over 90% of mobile consumer spend comes from subscription apps. With so much revenue at stake, it’s vital to have a post-IDFA plan.

Jul 16, 2021

The importance of inclusivity: how to make your app accessible

With digital and mobile technology being more readily available, your target market of potential app users is as diverse as ever. You need to implement accessibility standards into your app design

Jul 9, 2021

Mobile is king: Why you need to start understanding user experience for apps

When developing your mobile app it’s vital to know the core principles of user experience and how they help improve app design. The key to enticing new users as well as retaining existing users is und...