This new protocol was launched by Apple with iOS 9, and allows you to specify just how your app mirrors a mobile website. With Universal Links, users browsing content on your mobile website can be seamlessly redirected into your app, if it is available.
Additionally, this protocol comes in handy when you’re using deeplinking in your user acquisition campaigns, especially as custom scheme URL deeplinking is not fully supported on the mobile web as of iOS 9.2.
You can read all about the implementation of Universal Links in our docs. The implementation is very straightforward - you just need to activate the Universal Links in your adjust dashboard, and then add a few lines of code to your app.
As always, let us know if you have any questions.