Ville Mikkola joins Adjust as Head of CAAF

Isabelle Watson

Mar 18, 2020

We’re delighted to announce a new senior hire to bolster Adjust’s ad fraud prevention efforts. Ville Mikkola joins as Head of the Coalition Against Ad Fraud (CAAF), the industry-wide alliance founded by Adjust to tackle ad fraud.

Ad fraud stands as one of the biggest threats to marketing success, having claimed an estimated $42 billion of ad dollars in 2019. The coalition, founded in 2017, is an industry alliance that actively fights fraud by driving education within the sector, while sharing knowledge and solutions between members. It now counts 30 members, including leading advertising networks such as ironSource, Liftoff, Zucks, Applift, Fyber and AdColony.

Based out of our Berlin headquarters, Ville will be responsible for the strategy and global development of CAAF. Ville has a long history and involvement in ad fraud prevention, through his experiences at both advertising technology companies and later through his own company. Prior to Adjust, he served as Director of Network Operations at adtech firm Glispa, and as Managing Director for Europe at mobile advertising network YeahMobi. Most recently, Ville co-founded a casual gaming company, TreasureHunt, which worked with NBCUniversal and was recently acquired by Huuuge Games.

With mobile ad spend continuing to break records, performance ad fraud is a problem that advertisers and networks can no longer afford to ignore. Our network of trusted partners plays an integral role in providing accurate, actionable and fraud-free data for our clients. We’re thrilled to welcome Ville to the team, and look forward to working with him to move our CAAF mission forward.

For more details on CAAF, check out our dedicated Coalition page, and contact us if you’d like to consider joining.

Ville’s appointment is the latest in a string of recent hires. Most recently, we announced two new senior appointments in the US: Bill Gerber joining as Head of Enterprise Sales, US and Kelly Mullins as Global Director, Agency Partnerships.

Interested in helping us expand our vision? We’re always on the lookout for fresh talent who have a passion for mobile and tech. Check out our current openings across our global offices here - we look forward to hearing from you.

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