Blog 4 workshops and an afterparty: Don’t mis...

4 workshops and an afterparty: Don’t miss what’s on at Mobile Spree!

This Thursday, mobile marketers from all over Europe will arrive in Berlin for Mobile Spree 2018. Our one-day conference is stuffed from morning ‘til dinner with panel sessions and keynote addresses from some of the industry’s brightest thought leaders, and we’re capping the day with an exclusive afterparty at Freischwimmer – one of Berlin’s most scenic venues, overlooking the Spree.

This year we’re packing even more into our schedule with four in-depth workshops where marketers can dive deeper into topics like fraud and retargeting with our own in-house experts.

If you have registered for Mobile Spree 2018, you are invited to register for workshops! All Mobile Spree 2018 ticket holders will receive an invitation to the workshops via email. If you haven’t received an invite or have any questions about how to register, get in touch with our team at Each workshop is capped at 20 participants; last years’ workshops sold out well in advance of the big day and we expect that this years’ will, too!

Here are the four workshops we’re offering this year:

Adjust's Segmentation Tool- Audience Builder Tips & Tricks | 10:30 - 11:00 am

Personalized marketing is the new marketing trend of 2018. Learn how to step up your precision targeting game and tailor it to your unique use case. Adjust’s Product Marketing Manager, Juste Rastenyte, will show you how to keep things personal for your potential prospects with our powerful segmentation tool, Audience Builder.

Sanity Checking Campaigns | 11:00 - 11:55 am

Fraud is still very prevalent in mobile media. In this workshop, Adjust’s Fraud Expert Andreas Naumann, will educate attendees on how to screen user acquisition campaigns for signs of ad-fraud using the most widely available data points to calculate actionable KPIs.

The Evolution of Fraud | 1:00 - 2:00 pm

Get updated on how mobile performance ad fraud has changed over the past 18 months. Learn about new threats and how to identify and thwart them. Andreas Naumann shares his learnings and projections.

AMA with resident fraud specialist, Andreas Naumann | 2:00 - 3:00 PM

Got fraud questions? Ask away! Bring the questions you've always wanted to ask about all things fraud. Prepare your thoughts and use cases for this one-hour workshop with Andreas Naumann.

Don’t forget to party!

When the workshops are over, we want to see your face at our afterparty! We’re kicking things off with food, drinks, and some relaxed, waterside networking at 6pm. All Mobile Spree attendees are welcome, and there will be transport to the venue from the conference. See you soon!

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