Walking and Chewing Gum In App Marketing: Why We Need to Automate
Warren Woodward, CGO of Upptic and Tatiana Hoffman, Product Manager at Adjust discussed how automation is redefining how mobile marketing operates. Automation is the current hot topic with many mobile marketers curious of the capabilities and potential consequences of automation. In this conversation, Warren and Tatiana cover the basics of automation, how automation has evolved to this point, and how automation will change mobile marketing as we know it.
App Promotion Summit USA took place June 18-25, 2020