Ad spend update: Apple Search Ads is live
Posted Jun 27, 2019
In 2017, Adjust launched a new way for clients to receive accurate ad spend data. Known as Cost Data, the tool gave clients the ability to see their spend on advertising — the first of its kind — creating an unprecedented level of insight into the true costs of paid marketing campaigns.
Since the initiative began, we’ve worked closely with self-attributing networks (SANs) on ingesting their cost data, with SANs such as Snap, Facebook and Google all working together with us.
Now, we have a new integration: Apple Search Ads. Adjust clients can now fully pair attribution data to make optimizations of Apple Search Ads campaigns, allowing them to assess the effectiveness of campaigns made through Apple Search Ads.
Every component of our ad spend initiative meets the highest global standards for transparency and privacy. Compliant with Europe’s strictest privacy laws, Adjust provides an unmatched level of transparency into the true cost of paid marketing campaigns.
We’re handing the controls back to mobile marketers everywhere, so that they can make better choices with their data. Future product updates will include even more self-attributing networks, so keep an eye on our Product Feed for more news.