Apr 06, 2021

Measure and attribute Apple Search Ads downloads with Adjust and the Apple Ads Attribution API

The Apple Ads Attribution API enables you to measure and attribute app downloads and redownloads resulting from your Apple Search Ads campaigns. With the Apple Ads Attribution API, all downloads from devices running iOS 14.3 and later will be attributable with either a standard or detailed payload, depending on the user’s ATT opt-in settings.

With the Apple Ads Attribution API, you can gain insights into the value of your different Apple Search Ads customer groups and the keywords that drive app downloads. By linking the Apple Search Ads Campaign Management API to Adjust, you’ll also be able to get a more accurate overview of your campaigns.

Next steps

To get started you will need the following:

The Adjust iOS SDK v4.25.0 is required, but v4.28.0 and above are strongly recommended.
The Apple AdServices framework must be implemented.

Optionally, you can connect your Apple Search Ads account to Adjust in order to retrieve more detailed campaign data such as the campaign, adgroup, keyword, and/or creative set name.

For more information on the complete setup process, check our Apple Ads Attribution page. Additionally, check Apple’s Ads Attribution API documentation to stay updated with their latest developments.