All articles RCR: Our newest KPI

RCR: Our newest KPI

Jun 7, 2018

In addition to our existing ROI KPI, which lets you understand your return-on-investment, we’re introducing a new KPI to your dashboard: revenue-to-cost ratio, or RCR.

This metric will be highly useful for businesses trying to ascertain their true bottom line, giving you reliable campaign spend optimization assistance.

For more technical information, click here.