May 25, 2018

Tracking with IDFV: Improved attribution for iOS campaigns

Adjust clients are now able to run cross-promotional iOS campaigns which include LAT users with a new method that does not rely on fingerprinting, but rather on a user’s individual IDFV. So long as an IDFV is passed in the current engagement URL, current clients can receive this information.

This new method can provide you with more accurate attribution data for iOS campaigns. This update is available to everyone, and you won’t need to enable any settings. If you’d like to know more, please take a look at our help center here.