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Measuring, scaling, and benchmarking to optimise CPO and ROI

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You'll learn how Careem:

  • Utilized Adjust’s technology to scale their business through granular data collection

  • Increased bookings by 35% and optimized CPO by 40%

  • Achieved ROI uplift of 49%

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As we started scaling marketing, we were able to see the impact from different channels. This made our budgeting exercise easier and faster. With Adjust analytics we started shifting budgets across channels and were able to measure meaningful KPIs.

Christian Eid

VP Marketing,


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Careem is the MENA region’s leading app-based car service and newest tech unicorn. Careem was co-founded by Mudassir Sheikha and Magnus Olsson, who had both previously worked as management consultants at McKinsey & Company. They started operating Careem in July 2012 as a website-based service for corporate car bookings, and evolved to become a transportation network company with car hire for everyday use. To date, they operate in more than 50 cities in 11 countries across the MENA region and have over 6 million users. Careem’s app eliminates the struggle of finding a cab on the street. With just a few taps within the app passengers are connected with drivers for a fast and safe trip. To date, Careem has raised over $421m in funding; they continue to add exciting services to their app like Careem for Women, Careem for Kids, and monthly bookings, unheard of by other taxi services.

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