How ad optimization can give you better user engagement

dailyme TV knew their post-onboarding lock-in factor was high: users who completed the process stayed engaged. They needed to find out which ad formats and campaigns were delivering these high value users – so they worked with Adjust to optimize their campaigns to a 43% increase in video views, seven days after install.

You'll learn how DailyMe:

  1. Optimized their ad sources to to a 13% lift in onboarding completion
  2. Tied all post-install activities to a user's source campaign with in-app events
  3. Used cohort analysis to compare performance over time and identify key user trends

Get the case study

Installs are nice, but they don’t matter when you’re working with a high-engagement product such as ours. That’s just a foot in the door. To properly evaluate which partners and campaigns are bringing in the right users, we need to know more than just volume: we need to know they perform.

Gunnar Böke, Head of Marketing and Business Development, dailyme
Daily Me TV App & Adjust Case Study

dailyme TVis TV you can enjoy on-the-go: their free TV app enables users to watch TV highlights and online videos free of charge, regardless of the user’s location. The user compiles their personal program from a large collection of high-quality movies, shows and series. As soon as the device is connected to WiFi, current episodes are updated automatically.

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