How ad optimization can give you better user engagement
dailyme TV knew their post-onboarding lock-in factor was high: users who completed the process stayed engaged. They needed to find out which ad formats and campaigns were delivering these high value users – so they worked with Adjust to optimize their campaigns to a 43% increase in video views, seven days after install.
You'll learn how DailyMe:
Optimized their ad sources to to a 13% lift in onboarding completion
Tied all post-install activities to a user's source campaign with in-app events
Used cohort analysis to compare performance over time and identify key user trends
Get the case study
Installs are nice, but they don’t matter when you’re working with a high-engagement product such as ours. That’s just a foot in the door. To properly evaluate which partners and campaigns are bringing in the right users, we need to know more than just volume: we need to know they perform.
Head of Marketing and Business Development,
dailyme TVis TV you can enjoy on-the-go: their free TV app enables users to watch TV highlights and online videos free of charge, regardless of the user’s location. The user compiles their personal program from a large collection of high-quality movies, shows and series. As soon as the device is connected to WiFi, current episodes are updated automatically.