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How ad optimization can give you better user engagement

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You'll learn how DailyMe:

  • Optimized their ad sources to to a 13% lift in onboarding completion

  • Tied all post-install activities to a user's source campaign with in-app events

  • Used cohort analysis to compare performance over time and identify key user trends

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Installs are nice, but they don’t matter when you’re working with a high-engagement product such as ours. That’s just a foot in the door. To properly evaluate which partners and campaigns are bringing in the right users, we need to know more than just volume: we need to know they perform.

Gunnar Böke

Head of Marketing and Business Development,


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dailyme TVis TV you can enjoy on-the-go: their free TV app enables users to watch TV highlights and online videos free of charge, regardless of the user’s location. The user compiles their personal program from a large collection of high-quality movies, shows and series. As soon as the device is connected to WiFi, current episodes are updated automatically.

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