Case Study

How to create a campaign that nets you 100 million downloads

When ELEX needed a way to track their aggressive, multichannel promotions across platforms for their new game Clash of Kings, they turned to Adjust. With Adjust, ELEX optimized their campaigns against retention rate and purchases – all the way to the 100 million mark.

You'll learn how Elex:

  1. Streamlined and optimized their strategy for a *15% week-on-week improvement of traffic
  2. Used the Adjust partner setup to make multichannel tracking easier
  3. Tracked traditional mobile campaigns alongside new media like TV advertisements and analyzed the results

Get the case study

We can track interactions in our app in real-time to see how our users engage over their full lifetime. We can define our own events, drill down into each user segment, and export data.

Vivian Wang, Senior Marketing Manager, ELEX
Elex App and Adjust Case Study

ELEX are a leader in the Chinese gaming industry. Established in 2008, they've since become the benchmark for Chinese gaming companies wishing to globalize. In 2014 they developed Clash of Kings, and after localizing the content, were set to launch it globally.

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