Went from a 4% fraud rate on multi-country campaigns to less than 1% with Fraud Prevention Suite
Achieved 100% accuracy with in-app purchase validation
10% increase in ROAS since activating Fraud Prevention Suite and Purchase Verification
MyTona is a free-to-play mobile game developer and publisher. Established in 2006, MyTona is the creator of hit games, such as Seeker’s Notes: Hidden Mystery and The Secret Society. According to current charts, Seeker’s Notes is the top performing hidden object game, reaching the top 10 grossing games on the iPad in USA, Canada, UK and European countries. Seekers Notes has been downloaded more than 20 million times.
MyTona’s studio is made up of a team of 350 members, spread across five offices. The company was founded by Alexey Ushnisky and Afanasey Ushnisky and since its beginning, has become one of the most successful game developers in Russia.
MyTona went from a 4% fraud rate to less than 1%
MyTona has been utilizing the fraud prevention suite since its launch over two years ago. The suite has resulted in MyTona receiving less than 1% of fraudulent activity across all devices for Seekers Notes. MyTona began working with Purchase Verification in December 2017, and they saw results quickly after that. After implementing Purchase Verification the company received improved accuracy, almost to 100% of purchases. They were also able to identify some severe outliers, with likely indications of gaming the system. One example was a case where a single user “paid” $6000 for in-app items, a near-impossibility.
Purchase verification continues to make a difference, helping the team make correct decisions on campaign lifetime value. “It helped us to make correct decisions based purely on correct install data,” Elena Vinokurova, Marketing Manager at MyTona says. “We make decisions and put effort into the right networks and partners. We are able to say to ourselves ‘Partner A brings us this kind of install, and we’re 100% sure that they’re not fraudulent.’”