How Strava uses Adjust to optimize long user conversion cycles
As a subscription service, Strava’s business model relies on long user conversion cycles. This approach means that popular acquisition KPIs around installs, clicks, and impressions make it difficult to find out real ROI and LTV when the conversion cycle starts after install, not before. That's why Strava doesn't just use Adjust for attribution, they need Adjust to provide post-install tracking to leverage the unique KPIs they created to truly optimize their user acquisition.
This case study will show you:
How Strava came up with creative solutions to measure engagement and retention for their app
How Adjust enables Strava to create and track unique KPIs to measure true growth of their app
Why Adjust’s post-install event tracking is a necessary component for Strava’s budget allocation
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Strava is Swedish for “strive,” which epitomizes their attitude and ambition: They’re a passionate and committed team, unified by a mission to build the most engaged community of athletes in the world. Every day, Strava are searching for new ways to inspire athletes and make the sports they love even more fun.
But it’s not only about achieving – Strava is made up of an inclusive team, dedicated to elevating each other and the members of our community. That balanced approach has helped us revolutionize our industry, with millions of athletes using Strava every day.