Viber is a free instant messaging and calling app that allows you to connect with friends and family no matter where you are. Founded by Viber Media in 2010, Viber initially launched its iPhone version in 2010, and released an Android version in 2012.
The app now has over 800 million users who can communicate with one another using several different features including Viber’s VoIP video calls, one-on-one messaging and group chats, sticker packs, and much more. In 2014, Viber was acquired by Japanese electronic commerce and Internet company, Rakuten, for $900 million.
I don’t think any advertiser really understands the amount of fraudulent traffic they are dealing with until they activate the Fraud Prevention Suite. I can’t imagine doing any media buying without it now.
User Acquisition Lead,
“On the first month of onboarding the new network, we received premium quality traffic, whereas once we approved the network and scaled the budget, the network’s traffic fraud rates rose from 2% to a whopping 40%,” says Blum. “This was, surprisingly, something that repeated itself in several of the networks we worked with. FPS allows us to experiment with and test new sources so that we know our budgets are targeted towards legitimate users only.”
The use of FPS also resulted in the following: