Used Adjust's delegate callbacks to customize onboarding within a second after app open
Tracked which creative users saw on which channels to target product recommendations
Leveraged in-app data for better campaign performance
We plugged our source data from existing campaigns right into the app, seamlessly carrying on a conversation from the ad campaign down to the first purchase. Within the first initial tests, the conversion to buyer jumped up by 77 %. Let’s say that’s enough to make sure we’ll be building this out for heavy production use.
Vinted is a marketplace for second-hand fashion, helping more than one and a half million users every month trade and swap fashion and clothing on their mobile devices. The app was launched in June 2013, and today commands a global rank position in the top 6 % with 75 % highly positive reviews.