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How Vinted's tailor-made onboarding resulted in a 77% increase in conversions

Vinted logo

You'll learn how Vinted:

  • Used Adjust's delegate callbacks to customize onboarding within a second after app open

  • Tracked which creative users saw on which channels to target product recommendations

  • Leveraged in-app data for better campaign performance

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We plugged our source data from existing campaigns right into the app, seamlessly carrying on a conversation from the ad campaign down to the first purchase. Within the first initial tests, the conversion to buyer jumped up by 77 %. Let’s say that’s enough to make sure we’ll be building this out for heavy production use.

Tautvydas Gylys

Product Manager,


Vinted logo

Vinted is a marketplace for second-hand fashion, helping more than one and a half million users every month trade and swap fashion and clothing on their mobile devices. The app was launched in June 2013, and today commands a global rank position in the top 6 % with 75 % highly positive reviews.

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