You'll learn how Yelp:
Created custom events to measure user engagement across device
Worked with callbacks to sync their data to their own database
Utilized redshift to tie desktop user data with mobile user data, allowing them to better understand their user journeys, create richer user experiences, and ultimately increase their ROI
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Adjust has given us the tools we need to tie our desktop and mobile data together, giving us a more complete picture of user journeys across platforms. This has allowed us to make more informed marketing decisions and ultimately drive higher return on ad spend.
Head of Consumer Online Marketing,
Yelp connects people to great local businesses through crowd-sourced reviews. Every month, Yelp sees over 73 million unique visitors from desktop, 69 million from mobile web, and has amassed over 23 million unique devices on the Yelp app. Yelp helps businesses to engage with consumers at that critical moment when they're deciding where to spend their money. Users have contributed approximately 108 million cumulative reviews of almost every type of local business, ranging from restaurants, boutiques and salons to dentists, mechanics and more.