Last week, Adjust’s Director of Product, Katie Hutcherson, sat down for a chat with Criteo’s Director of Global Mobile Partnerships, Lucy Rogers, to talk retargeting, re-engagement, and the future of ...

We designed Audience Builder as a marketing segmentation tool to help apps with retargeting, but our clients have taken ownership of the feature and made it their own. Today we want to show you how th...

Want to find out more about retargeting? What are the strategies for success, and how can Adjust help?

At Mobile Spree 2017, Adjust’s CTO and Co-founder Paul H. Müller announced that Audience Builder, our new segmentation and retargeting tool, will be free to all of our clients from June 15th until the...

Increasing conversions with Audience Builder

When a marketer decides to retarget users, their mindset has to shift along with their marketing methods. Find out more with Arun, our VP of Sales, Americas, in an extensive list of best practices her...

Retargeting can be intimidating for marketers switching from digital to mobile. For the first time, we’ve collected our retargeting resources in one place.

Considering running retargeting campaigns? Hear what experts have to say on the topic, based on real-life examples. From the targeting capabilities when building your retargeting segments, to the key ...

Retargeting ads let you boost ROAS and get the most out of your users. Learn how to retarget users during the holiday season, here.

Converting cross-app users by targeting active users with Audience Builder