Creative Optimization
You'll learn about:
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The core elements of creative optimization
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How to setup your A/B testing strategy
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Which KPIs you should keep your eye on
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What is creative optimization?
Creative optimization is the consistent application of a test-and-learn strategy designed to enhance the user experience and maximize user LTV.
- Development of beautiful creative
- Implementation of consistent test and learning processes
- Definition of key creative KPIs
- Evaluation of performance against key KPIs, taking into account audience segments
- Repetition of development and testing process using learnings
How to setup your A/B testing strategy
Deciding how to evaluate your creative performance can be a key piece to the Creative Optimization Puzzle. Here are some things to consider:
- Use a minimum sample size
- Minimize external variables
- Change one thing at a time
- Don’t expect one creative to outperform every other you run in every situation
- Monitor your downstream metrics