Creative Optimization

Resources Ebooks Creative Optimization

You'll learn about:

  • The core elements of creative optimization

  • How to setup your A/B testing strategy

  • Which KPIs you should keep your eye on

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What is creative optimization?

Creative optimization is the consistent application of a test-and-learn strategy designed to enhance the user experience and maximize user LTV.

  • Development of beautiful creative
  • Implementation of consistent test and learning processes
  • Definition of key creative KPIs
  • Evaluation of performance against key KPIs, taking into account audience segments
  • Repetition of development and testing process using learnings

How to setup your A/B testing strategy

Deciding how to evaluate your creative performance can be a key piece to the Creative Optimization Puzzle. Here are some things to consider:

  • Use a minimum sample size
  • Minimize external variables
  • Change one thing at a time
  • Don’t expect one creative to outperform every other you run in every situation
  • Monitor your downstream metrics