Creative Optimization
/f/47007/600x350/f399f97d4b/creative-optimization-cover.png)
You'll learn about:
-
The core elements of creative optimization
-
How to setup your A/B testing strategy
-
Which KPIs you should keep your eye on
Get the ebook
/f/47007/300x225/7ccde2ea7d/book-1.png)
We hope you’ll find this content useful! Don’t forget to check out the other chapters of this eBook!
What is creative optimization?
Creative optimization is the consistent application of a test-and-learn strategy designed to enhance the user experience and maximize user LTV.
- Development of beautiful creative
- Implementation of consistent test and learning processes
- Definition of key creative KPIs
- Evaluation of performance against key KPIs, taking into account audience segments
- Repetition of development and testing process using learnings
How to setup your A/B testing strategy
Deciding how to evaluate your creative performance can be a key piece to the Creative Optimization Puzzle. Here are some things to consider:
- Use a minimum sample size
- Minimize external variables
- Change one thing at a time
- Don’t expect one creative to outperform every other you run in every situation
- Monitor your downstream metrics