Make sense of the user journey
Prove ROI from CTV and OTT
SKAN success with Conversion Hub and more
Unify cost & revenue reporting
The pressure is on marketers to connect the dots across the multiple platforms, devices, and channels that define the customer journey long before they finally install your app or make a purchase. There is no silver bullet solution, but there are several models that allow marketers to map the journey and attribute the appropriate channels. Find out how to make the most of your campaign, and take the first step into multi-touch attribution with our guide.
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