Measure
Unlimited measurement on mobile, web, CTV, PC, and console.
Analyze
Powerful analytics, reporting, and visualizations in Datascape.
Engage
Guide high-value users to your app with growth-boosting experiences.
Recommend
Make smarter decisions with AI-driven, next-generation measurement.
Automate
Streamline operations and amplify your marketing with automation.
Protect
Safeguard your data and prevent mobile ad fraud.
iOS & SKAN
Leverage machine-learning for scalable iOS and SKAdNetwork success.
CTV & OTT
Power-up omnichannel success and make connected TV a performance channel.
ROI Measurement
Effortlessly increase ROI and ROAS with accurate data and holistic views.
Fraud Prevention
Protect your data and budgets with proactive mobile ad fraud prevention.
PC & Console
Expand your horizons and power up PC and console games measurement.
Incrementality
AI-powered, next-gen incrementality analysis for granular campaign insights.
Deep Linking
Scale engagement and conversions with frictionless, multi-platform experiences
EBOOK
Trends and tips for high-converting customer experiences
Summary
Enter the next generation of shopping app marketing
Turn data into dollars with this report’s exclusive findings and actionable insights. Create seamless user journeys, boost conversion rates, and drive revenue year-round.
Discover install and session trends from 2022 through H1 2024.
See which regions (and subverticals) boom during the Q4 hypergrowth shopping season.
Benchmark your app against regional cost per install and mille to strategically tackle ROI optimization.
Learn which e-commerce app category has the highest retention rate.
Uncover which months record the most in-app revenue, and how you can capitalize.
Find out which quarter has the most distinct opportunity to strengthen lifetime value.
“Staying at the forefront of intergenerational consumer expectations—and the technologies behind them—is paramount. As the shopping app landscape evolves, scalable growth will be achieved through a strategic channel mix, smart personalization, and a data-obsessed approach to measurement and analytics.”
Tiahn Wetzler
Director, Content & Insights
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