Measure
Unlimited measurement on mobile, web, CTV, PC, and console.
Analyze
Powerful analytics, reporting, and visualizations in Datascape.
Engage
Guide high-value users to your app with growth-boosting experiences.
Recommend
Make smarter decisions with AI-driven, next-generation measurement.
Automate
Streamline operations and amplify your marketing with automation.
Protect
Safeguard your data and prevent mobile ad fraud.
iOS & SKAN
Leverage machine-learning for scalable iOS and SKAdNetwork success.
CTV & OTT
Power-up omnichannel success and make connected TV a performance channel.
ROI Measurement
Effortlessly increase ROI and ROAS with accurate data and holistic views.
Fraud Prevention
Protect your data and budgets with proactive mobile ad fraud prevention.
PC & Console
Expand your horizons and power up PC and console games measurement.
Incrementality
AI-powered, next-gen incrementality analysis for granular campaign insights.
Deep Linking
Scale engagement and conversions with frictionless, multi-platform experiences
EBOOK
Level-up campaign performance and drive growth on iOS with game changing SKAN 4 tips, tricks, and insights from TikTok and Adjust.
SUMMARY
Maximize SKAN 4’s strategic potential
SKAN 4 brings new complexity to the already tricky iOS measurement space. We’re here to help mobile app marketers and developers navigate the changes and level up with confidence. Get expert analysis from Adjust and TikTok on:
SKAN 4’s new features, including coarse conversion values, lockWindow, and sourceID
How to strategically make the switch from SKAN 3 to SKAN 4
Becoming a SKAN 4 campaign optimization expert
Leveraging Adjust and TikTok solutions for maximal iOS success
What’s next with SKAN 5
“SKAN 4 adoption is slowly but surely increasing, and marketers are eager to refine and master their approach to iOS campaign measurement and optimization. By taking a data-backed approach and leveraging best-in-class, next-generation tools, technologies, and partners, you’ll hit your goals with ease—and then exceed them.”
Sandra Johannson
Product Manager SKAN Solutions & Predictions
Quick links
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