Introduction to Retargeting

Retargeting is the next step for mobile marketers who have mastered user acquisitions. In this introductory guide, we explain the ins and outs of retargeting with the help of examples, case studies, and a bird's eye view of the mobile marketing landscape.

This ebook will show you

  1. How retargeting fits into your overall mobile marketing strategy
  2. Which retargeting KPIs matter most
  3. 5 steps you can take to set up your first retargeting campaign

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