MMA Playbook

Find the right attribution model for your mobile app

Working towards more predictable return on investment models, mobile marketers need to consider attribution as the main tool allowing them to analyze their marketing spending, while taking into account the factors influencing the buyers decision making process.

This report will show you:

  1. Gain insight on the key concepts of mobile marketing attribution
  2. Learn why attribution is essential to understand conversion and measure marketing return on investment (ROI)
  3. Pick up attribution model examples and find out which one fits your organization best

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