Whitepaper

Mobile Publisher Fraud

What is mobile ad fraud? Over the course of the last several months adjust’s teams of data scientists and fraud experts have been pouring over extensive data sets in order to identify key patterns signifying fraudulent behavior. Throughout the investigation we identified and targeted specific types of fraud affecting marketers’ user acquisition budgets.

This report will show you:

  1. How Adjust recognizes mobile ad fraud in its datasets
  2. The impact on payouts, and on the accuracy of our reporting
  3. Key prevention techniques that keep your data safe

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