Chapter

App Store Optimization

App discoverability or App Store Optimization is the ongoing process of testing and measuring updates to app store marketing assets with the goal of increasing visibility and driving more downloads. In this chapter App Annie will share the most important aspects of ASO as well as useful tips to get started.

You'll learn about:

  1. What to look for in an App Store Optimization (ASO) vendor
  2. How to make a good first impression to prospective users
  3. Leveraging the user feedback loop
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