Chapter

Mobile Attribution

When discussing app marketing success, mobile attribution stands out as an essential cog in the mobile measurement wheel. In short, it provides a holistic overview of how users behave from the moment they see an ad, to the end of their interactions with it. With this chapter, Adjust will break down the main attribution challenges and how to master them.

You'll learn about:

  1. What mobile attribution is
  2. The user journey of mobile attribution
  3. The challenges and KPIs to consider
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