Chapter

Creative Optimization

Creative optimization is often described as a test and learn strategy designed to enhance the user experience and maximize the user LTV. In this chapter, Vungle will dive into the do's and don'ts of developing, implementing and evaluating creatives to best achieve your development goals.

You'll learn about:

  1. The core elements of creative optimization
  2. How to setup your A/B testing strategy
  3. Which KPIs you should keep your eye on
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