Chapter

Retargeting

App retargeting is a powerful way to maintain or reestablish your users’ interest and to get them back into your app. With targeted messaging and tailored CTAs, app retargeting can effectively drive new interactions. With proven results at a cost lower than that of acquiring new users, retargeting makes a great addition to your overall marketing strategy.

You'll learn about:

  1. The user journey of app retargeting
  2. Incrementality
  3. How to measure performance and success
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