Use Measurement and Data for App Marketing Success

Adjust and Yahoo join forces to help you better understand what drives the greatest opportunity for successful app marketing.

You'll learn

  • How to get the most out of user data signals to drive app installs with your best possible audience

  • How to turn deep analysis of your app store rankings into actionable insights

  • Best practices for using native advertising to drive greater ROI and performance

Leland Prickett

Senior Manager of Performance Strategy,


Katie Hutcherson

Director of Product,