Advance your knowledge about mobile marketing with the industry's biggest experts!
Multi-Touch Attribution by Erdem Inan
Erdem takes a moment to talk about some of the limitations he faced with a last-click attribution model when shifting his focus from mobile gaming to e-commerce
Demystifying SDK Spoofing - MS
Spoofing is a buzzword that gets thrown around whenever people talk about fraud. How much of it is true, and what can you do to protect yourself?