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Learn the tips and tricks to incrementality in this video, and get started on your journey to more efficient user acquisition.

Rebecca Nackson, Director of Growth Services, at Prolific Interactive tells you why they picked Adjust, and how they get the most out of their paid users

We spoke to NBC Universal’s Sumee Oh about mobile attribution, and why it’s such an essential part of the UA manager’s toolkit.

Lumosity’s Tracy Pan, Director of Growth Marketing, took us through the challenge of scaling an app quickly, and how they solved that by using Adjust.

We caught up with Moshi Blum, Head of UA and Growth at Viber, to find out why he enjoys working with Adjust.

Paula Neves offers her insight into the world of UA and how her background in gaming and psychology has helped her better understand user behaviour.

The first of two videos, Janos Perei allows us to take a deeper look into what happens behind the scenes of a new game launch.

Following up on his previous video detailing the Soft Launch Process, TreasureHunt's Janos Perei is back to complete his series.

Erdem takes a moment to talk about some of the limitations he faced with a last-click attribution model when shifting his focus from mobile gaming to e-commerce

Spoofing is a buzzword that gets thrown around whenever people talk about fraud. How much of it is true, and what can you do to protect yourself?