The Lowdown #1: Incrementality with Michael Paxman

What is incrementality? This industry buzzword has marketers aflutter, but what does it really mean? And how can it help you improve your marketing performance?

Incrementality is an increasingly important best practice that marketers aren’t getting right. Without it, you could be losing out by cannibalizing your organics, essentially paying for users twice. Learn the tips and tricks to incrementality in this video, and get started on your journey to more efficient user acquisition.