The Lowdown: Cohorts with Michael Paxman
Mobile marketers are waking up to the reality that focusing too much on user acquisition and not enough on retaining those users is an expensive mistake they can no longer afford. But calculating retention rates is not as easy as it may seem — no matter what your analytics provider tells you — and it’s important to get right if you want to accurately understand your users.
As our web series The Lowdown continues, Adjust Global Product Communications Manager Michael Paxman breaks down cohorts and gives an insight into how to make them work for you. Learn the tips and tricks about analyzing cohorts in this video, and get started on your journey to more efficient retention rate analysis.