The Lowdown: Mobile marketing strategies with Michael Paxman

Mobile marketing is a rich and complex practice that can entail any number of strategies and approaches. There are, however, a couple of strategies that have proven particularly effective for app marketers: targeting the right users and shortening the path to purchase. But how do you achieve those goals?

As our web series The Lowdown continues, Adjust Global Product Communications Manager Michael Paxman breaks down mobile marketing strategies and gives an overview of the most common types. Learn the tips and tricks to marketing strategies in this video, and get started on your journey to more efficient user acquisition.
As our web series The Lowdown continues, Adjust Global Product Communications Manager Michael Paxman breaks down cohorts and gives an insight into how to make them work for you. Learn the tips and tricks about analyzing cohorts in this video, and get started on your journey to more efficient retention rate analysis.