We’re rolling out view-through (impression-based) attribution for your mobile app install campaigns on Google AdWords.

Clients who’ve activated uninstall and reinstall tracking will now be able to receive matching advertising IDs.

An update to our placeholders now lets partners and clients know if a user has been previously reattributed or not from any callback.

We’ve added three improvements to Campaign Wizard, creating additional functionality for our clients.

An update to our placeholders has unlocked {region} functionality - enabling our clients to receive more information from their callbacks.

We’re announcing a small update to what you can do with your Apple Search Ads campaigns.

A new filter now allows you to view a partner’s performance across their various properties.

As promised, here is a full rundown of the events leading up to last Thursday.

We’re introducing a new KPI to your dashboard: revenue-to-cost ratio, or RCR.