We’re rolling out view-through (impression-based) attribution for your mobile app install campaigns on Google Adwords.

We’ve made a small update that will now send Google Click IDs (known as gclid) in callbacks to improve your ability to work with Adwords and with Google’s new API.

Lifecycle tracking is now available to all. But what is it, and what can it help marketers solve?

We’re pleased to announce that we’ve finished our Ad Spend API integrations with several partners, including AdColony, AppLift, and Remerge.

Our dynamic callback parameters have had their availability extended beyond installs.

We’ve updated Audience Builder to include all your historical data, and now you can also exclude events.

With the release of Google’s new Referrer API we’ve created extra timestamps in our callbacks.

We’ve made a small update to our placeholders in response to new parameters created by Apple.

As the number of apps we track increases, so does the length of our tracker tokens, from six figures to seven.