Audience Builder: All your data has been backfilled and events can now be excluded

We’ve backfilled Audience Builder to include all of your historical data. Until now, historical app data used by Audience Builder was limited to as far back as October 2016.

All of this backfilled data will allow you to leverage much more user information to create the segments you want to.

As an added benefit, we have also enabled the exclude function for events.

For more on Audience Builder, please refer to our documentation here. Audience Builder will be receiving many new updates throughout the year - follow the updates on our product feed to find out more.