As promised, here is a full rundown of the events leading up to last Thursday.

We’re introducing a new KPI to your dashboard: revenue-to-cost ratio, or RCR.

30 May, 2018

SDK 4.13

Adjust’s SDK has received a further upgrade, to become what we’ve called ‘The Security SDK’.

Our Ad Spend Initiative, which launched in October of 2017 is made up of several different features. It’s now possible to send cost data on engagement. Here's how to get set up.

Adjust clients are now able to run cross-promotional iOS campaigns which include LAT users with a new method that does not rely on fingerprintin

Today we’re proud to announce that Adjust will now receive ad spend data directly from Snapchat.

We’ve made a small update that will now send Google Click IDs (known as gclid) in callbacks to improve your ability to work with Adwords and with Google’s new API.

Lifecycle tracking is now available to all. But what is it, and what can it help marketers solve?

We’re pleased to announce that we’ve finished our Ad Spend API integrations with several partners, including AdColony, AppLift, and Remerge.