Retention rates in the Adjust platform have just been updated to better reflect retention of users from timezones that significantly diverge from UTC. From today onwards, we will instead define a ‘day’ of retention as a 24-hour period starting at the original time of install. This new definition, being timezone-agnostic, is a more comparable and accurate metric to benchmark against varying userbases globally.

On Thursday February 9th, we’ll enable callbacks for ad impressions – meaning you can get a full, real-time sync of all the impressions measured by Adjust, and the performance of the ad campaigns that generated those impressions. If you’re already using callbacks, you might want to set up a filter – read more in this post.

Starting today, you’ll now be able to select a “Conversion Type” within the cohort filter. With just one click, you can choose between Installs, Reattributions, or view all of your Installs and Reattributions together.

Today we’re excited to announce that you’ll now be able to sort all your deliverables data by date, a totally new feature which may make your organisation just a little bit better.

The cohort views in adjust’s dashboard now allows you to pick and choose from multiple different KPIs to include them all at once. This is handy when you might be comparing & contrasting the performance of mobile app users with multiple metrics - say, retention, average session length, or LTV by a certain day after install.