We recently told you that you weren’t getting the full picture when it comes to LTV. Today, we’re happy to announce our new attribution source filter, which will finally provide you with your user’s native LTV.

As the first international measurement platform, Adjust now supports native measurement in China.

We’re rolling out view-through (impression-based) attribution for your mobile app installation campaigns on Facebook. Users that have seen one of your mobile app install ads on Facebook, and then proceeded to download your app without clicking the ad itself, can now be credited to your mobile app install Facebook campaigns.

We’ve just launched Adjustable Attribution Windows, which allow you to customize your attribution windows for clicks, impressions and reattributions on a per-app basis!