Lifecycle tracking is now available to all. But what is it, and what can it help marketers solve?

As the number of apps we track increases, so does the length of our tracker tokens, from six figures to seven.

We’ve updated our dashboard with a small feature that could have a big impact on impression tracking for your campaigns.

It’s beginning to look a lot like Christmas! Today we’re pleased to announce a few new surprises, all wrapped up together with the launch of our SDK 4.12 for iOS, Android and Windows.

Ever wanted to track your native web applications for iOS and Android? With our latest update, you can. Read more to find out...

Today, we’re releasing Impression Tracking endpoints for everyone: you can now run campaigns with impression tracking using any network you’d like to.

Right on the heels of releasing our pull API in beta, we’d also like to present the next step on our roadmap: full-on, automatic currency conversion. Supporting over 165 currencies (including gold and silver, if you’re into that), this is by far the most straightforward way of tracking and aggregating revenues across the world. You also have full options to deliver and report exactly the right currency data to your partners on the fly.