Universal Links

Adjust universal links can now be significantly shortened. As Apple does not support redirected universal links that occur outside of Safari, we’ve engineered universal link logic in order to ensure support across all browsers. Now those links are also suitable for very short placements, like SMS or plain-text emails.

Universal Links for iOS were launched by Apple with iOS 9, and allows you to specify just how your app mirrors a mobile website. With Universal Links, users browsing content on your mobile website can be seamlessly redirected into your app, if it is available.