Uncover more conversion insights with view-through attribution for Google Adwords

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We’re rolling out view-through (impression-based) attribution for your mobile app install campaigns on Google Adwords. Users who saw one of your mobile ads on the platform and downloaded the app afterwards without clicking on the ad itself will be credited to your mobile app Google Adwords campaigns.

With this new capability, you’ll have access to a brand new audience of users who convert from your mobile Google Adwords campaigns. This will give you a more complete, complex portrait of how your Adwords campaigns truly perform.

We’ve worked with view-through attribution for some time now, and we have strict requirements with our partners for how we track these views and impressions. As with all of our settings, you can activate view-through attribution separately in your dashboard. Because we regard ad impressions as a weaker signal than clicks, we use a shorter attribution window for impressions (24 hours) than we do for clicks (7 days). These attribution windows are the default, however, and are also fully customizable.

You will soon be able to activate or deactivate view-through attribution for Google Adwords in your attribution settings. This feature will be made available to all clients with Business package level and above.