Fighting Ad Fraud together

Coalition Against Ad Fraud

CAAF is a group of industry leaders who have pledged to tackle mobile ad fraud head-on. We are working closely together to develop modern solutions that benefit advertisers who are affected by fraudulent traffic, with the goal of disincentivizing mobile ad fraud even further.

What's the aim?

CAAF aims to educate the industry about the problems of ad fraud and create alignment around the types of measures that are needed to fight it.

Who gets to join?

All advertising partners must go through a rigorous vetting process handled by Adjust. Members also agree to adhere to a set of guidelines which includes establishing what constitutes performance fraud in alignment with IAB measurement guidelines, committing to latency guidelines, and agreeing on responsibilities on dealing with the issue. Ad Platforms who want to become members of CAAF also go through the same approval process with Adjust.

Current CAAF members

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